Charity Rebrand

This live university brief was a group project in collaboration with Parenting Special Children, a long-established charity supporting families across the Reading area. Our team of four was tasked with rebranding the charity to improve its visual identity and communication across digital and print platforms.

Working with a real client brought valuable challenges—especially as the charity was understandably cautious about change. We carried out in-depth research, including interviews and competitor analysis, to ensure every design decision was well-informed and carefully justified. We also made sure the final brand guidelines were accessible and easy for the client to implement.

My individual contributions included designing a full set of 22 custom illustrations, creating three categories of social media templates, co-developing the new logo, selecting the final typeface (Bree), and producing the final pitch presentation. I also compiled the digital presentation for the client, which clearly outlined our design rationale and showcased the final outcomes.

This project strengthened my collaboration, research, and presentation skills, while offering a valuable opportunity to solve real-world design problems as part of a team.