Da Mhile Gin

As part of a university brief, I undertook a full packaging redesign for Welsh gin brand Da Mhile, focusing on a selection of their unique, organic gins. Deliverables included a hero bottle, a set of three transport tubes, coasters, posters, and supporting digital assets for web and social media.

This project allowed me to combine illustration with packaging design, while developing a cohesive visual system across multiple formats. I explored hand-drawn ingredient illustrations and circular labels, refining the concept through feedback and testing. Bold colour schemes were introduced to improve flavour differentiation and visual impact.

The final outcome features a premium label design that wraps around the bottle with a cut-out for key information. A subtle "organic product" sticker was added to highlight the brand’s values, carefully integrated to support the overall aesthetic.